Meathooked

A couple of interesting quotes from an NPR piece on the book Meathooked by Marta Zaraska (HERE).

“According to the U.S. Department of Agriculture (USDA), in 2011 we ate an average of sixty-one pounds more of meat than we did in 1951—that’s about 122 average eight-ounce steaks a year more, despite all the accumulating warnings about cancer, diabetes, and heart disease. … Across the world, the appetite for animal protein is on the rise. The Organisation for Economic Co-operation and Development (OECD) estimates that by 2020 the demand for meat in North America will increase by 8 percent (as compared to 2011), in Europe by 7 percent, and in Asia by a whopping 56 percent. In China, meat consumption has quadrupled since 1980.”

And this, from Bruce Friedrich, executive director of The Good Food Institute (GFI):

“GFI uses markets and food technology to transform global diets away from animal-based meat, dairy, and eggs, and toward plant-based and ‘clean,’ cultured alternatives. We are incredibly optimistic that in 25 years, more than half of all meat will either be plant-based or clean. By 2050, we’ll be at 100 percent.

“We are very close to having plant-based meat that tastes exactly the same as animal-based meat, and we are also growing ‘clean’ meat in cultures, no animals required. So while it is true that demand for meat is going up in the developing world especially, as food technologies do a better job of replicating animal-based meat with plants, you’ll see a huge shift away from animal meat and toward plant meat, which is far more efficient, healthier, and causes a tiny fraction of the climate change created by animal-based meat.

“We expect that in 10 years, clean meat will be cost-competitive with animal-based meat, and at that point, you’ll see animal-based meat go the way of the horse and buggy.”

So, in the future will “plant-based meat” replace “animal-based meat” as he predicts? On it’s face that seems bizarre. But I suppose a great deal of what we take for granted today would’ve seemed bizarre to people 100 years ago.