A New Story

The globalization of food culture, media images that perpetrate an industrial diet, the cultural narrative that holds agricultural work as lowly, the financial system that pushes farmers toward commodity crop production, regulations that take existing agricultural practices for granted, and the pecuniary interests of seed and pesticide companies all contribute to the agricultural status quo. The very notion of a uniform crop growing on a controlled substrate draws from scientific paradigms of a generic material substrate of uniform elements upon which we impose order and design.

That’s a lot of stories, layer upon layer, that have to change. Thus I say that our revolution must go all the way to the bottom, all the way down to our basic understanding of self and world. We will not survive as a species through more of the same: better breeds of corn, better pesticides, the extension of control to the genetic and molecular level. We need to enter a fundamentally different story. That is why an activist will inevitably find herself working on the level of story. She will find that in addition to addressing immediate needs, even the most practical, hands-on actions are telling a story. They come from and contribute to a new Story of the World.

Charles Eisenstein
from The More Beautiful World Our Hearts Know is Possible